PressWatch provides different services which enable you to evaluate the effectiveness of your PR programs. While addressing the basic measurement needs shared by most PR practitioners, every program is also designed to reflect the unique requirements of each client. PressWatch provides versatile and economical news-evaluation services to PR professionals in numerous fields. The customized reports are and powerful tools that enable you to gauge the communication performance. PR professionals are increasingly required to demonstrate PR's influence on the achievement of an organization's goals and PR's impact on the bottom line. Media Analysis can put your contribution in proper perspective by conveying the following essential facets of your media coverage:

• general amount of coverage
• generated impressions
• value of coverage
• extent to which your coverage is supporting your marketing efforts
• impact on people exposed to your coverage
• amount and quality of your coverage in comparrison to the coverage of your competitors
• return of your investment in PR (ROI)

Incorporation in the TNS group has allowed PressWatch to provide integrated media analyses that have much more to say about the effect of simple media analyses as a means of communication. Access to TNS market research has made global information available for these analyses.
This makes it possible to conclusively verify whether the level of awareness and the required key messages for a product or brand have actually asserted themselves on the market and reached consumers. Tools such as omnibus (multi-topic) surveys can be individualised at any time and implemented with almost any budget.

Opinion surveys, topic surveys and impact tests can be carried out at any time. Professional data surveys can also be carried out on a small budget and provide numerous benefits. Questions such as:

"Has the level of awareness of the brand increased"?
"Have the product's key messages been recognised and accepted by consumers"?
"Has the company's image changed"?
"Were the topics that were put forward accepted"?

can be replied to in a verifiable way. This makes it possible to provide a clear response to the question of whether strategic PR and marketing targets have been achieved. The cause and effect are correlated with integrated analyses that take the response from the media and the market into consideration. The analysis then includes the output, the awareness and acceptance of PR efforts in the public domain (out-take) and the effect on the attitude, opinion and behaviour of the target groups to a product or company (outcome).

Would you like to know more about our media evaluation service?

Download more Informations about our media evaluation service!

Please contact us: +4940378548-0 or write an e-mail with your request.